40MUSTAQEL
40MUSTAQEL, an independent design studio based in Cairo and founded by Nada Hesham, is at the forefront of exploring and defining "Arab" design in the SWANA (Southwest Asia and North Africa) region.
The studio specializes in branding and visual identities, employing a methodical, collaborative approach to create enduring design solutions with creative integrity.
Central to 40MUSTAQEL's mission is the championing of print media.
The studio produces and sells print products that spark conversations about graphic design and visual culture in the Arab world.
These efforts contribute to enriching the print design landscape in the SWANA region, with proceeds partially supporting local creative initiatives.
The studio's commitment to fostering dialogue is exemplified by Publication MUSTAQEL, a biannual, bilingual print that contextualizes creative output and amplifies diverse voices in the region.
This initiative aims to position designers and artists as active agents in the socio-political cultural sphere.
40MUSTAQEL actively collaborates with a range of creatives, including musicians, artists, craftsmen, writers, and calligraphers.
By balancing critical design perspectives with expressive discourse, the studio serves not just as a design practice, but as a cultural initiative that reimagines Arab graphic design in the contemporary world.
