Hicham Matini, born in Tahla, Morocco, in 1987, is a visual artist based in Casablanca. He graduated from the National Institute of Fine Arts in Tetouan in 2014. His work delves into the cultural dominance of images and their impact on contemporary public discourse. Matini's art offers a unique perspective, exploring the interplay between specific and global views. He believes that society is more receptive to cultural transmission when presented in a distracting form. His work seeks to provide deeper insights in a time where image virality often dictates authenticity. Matini has exhibited internationally, exploring themes like borders, urban violence, and generational conflicts through various mediums, using painting to question the relationship between viewers and media. He reappropriates popular symbols to highlight the interaction of tradition and modernity.